Philadelphia: Here Was Our Most Popular Football Beverage This Season
At the end of a long and memorable NFL season, we tend to reflect upon the highs and lows of what our favorite team accomplished (or didn’t) this year. Restaurant…
At the end of a long and memorable NFL season, we tend to reflect upon the highs and lows of what our favorite team accomplished (or didn't) this year. Restaurant management software company Toast recently published detailed information on the food and drink highlights for the 2023 NFL season. In Philadelphia, the alcoholic beverage of choice that Eagles fans grabbed for most during football games was hard seltzer. This is very much in line with the overall trends, analyzing drinks paired with watching sports.
For example, Mashed broke down alcohol's popularity with football fans even further. Ahead of the big game, they specifically detailed which alcohol got the overall biggest boost for NFL Sundays. The answer was that hard seltzer saw the biggest increase by far. Mashed said, "Hard seltzer was the most popular drink to sip on during a game; the beverage saw a whopping 47% increase in consumption on football Sundays compared to Sundays during the rest of the year."
Philadelphia Football Fans Often Ordered Hard Selzer As Their Beverage Choice
Hard Seltzer popularity was up 20% in Philadelphia this NFL season as the top beverage of choice. Red wine was the second most ordered. Brandy then rounds out the top three alcoholic drinks of choice to accompany NFL games for Philadelphia football fans this season.
In addition, Toast detailed similar information on the food choices. Philadelphia football viewers also downed a lot of chicken wings this season. Per Toast data, wing orders increased by 43%. As a result, this was the top food item.
To compile this information, Toast studied data through their point-of-sale software system. Specifically, they analyzed the order differences per item on NFL Sundays through mid-December. The restaurant industry as a whole saw alcohol orders up 6% this football season.
The upcoming Super Bowl is another major impactful day for the food and beverage industry. It's fair to say your food and drink choices to accompany your game festivities are crucial decisions. The joy of not having your team in the Super Bowl is that Philadelphia fans can order a plate of wings, crack a can of hard seltzer, and just enjoy the game.
