The MLB Dropped The Ball In London, Even If The Teams Showed Up
There are lots of things about the Phillies recent trip to London that went great. It seems like if you were there it was a great experience. Huge crowds showed up for both games, even if many were Phillies fans who traveled for the game. There was one problem with the weekend though, and it is the product we got at home.
This weekend should have been huge for the MLB. But for those of us who stayed home, and watched the games, it felt smaller. Both broadcasts were huge disappointment. Not just because both Fox and ESPN sent out their B Team, but because the production itself was lacking.
Let’s Start With Fox On Saturday
Fox’s Baseball Pre-Game show can often be highly entertaining. They have a good cast of characters, and also Alex Rodriguez. But they weren’t even in London. they kept them home to do it from an empty Yankee stadium, where the Yankees were playing the Dodgers later that night.
I get that is a big game. but why did you the MLB then schedule it the same weekend you were doing a London game? Why would you not want those guys out in London, to show off the atmosphere?
You don’t want content of David Ortiz running around London? You don’t want to show the crowds? No lets not only have those guys do it from an empty stadium, let’s have them devote large portions of that pre-game show to a game 6 hours away.
Then the broadcast starts, and putting the quality of it aside, it made no use of the location. The only Londony thing they did, was when the Phantic delivered them Fish and Chips. Apart from that there was no B-roll from around the city, and hardly any promotion of it being a London game. It may as well have been played at Citi Field. For them, it just felt like another game.
Then there was no post-game content. No player interviews, no post-game show. The game ended, and it immediately switch to the Belmont Stakes.
I get the Belmont Stakes is a big deal for Fox. But again, all of these things were scheduled a long time ago. You couldn’t plan ahead?
It is not just Fox. This is on the MLB too. Both stations dropped the ball, but the MLB is the one who let them do it, and it was their poor planning that caused these problems.
Sunday Was Even Worse
If you thought doing the pre-game show from NYC was bad, how about no pre-game show at all?
I get the game was at 10, but NFL games in London are even earlier. You know what the NFL does, they have an earlier Pre-Game show. I hate giving the NFL credit for anything, but they do try and make their international games a big deal, as they should. The MLB doesn’t seem to care enough to try that.
All they had of the Pre-Game show was Michael Kay and Company doing a very short one. But even that was done poorly.
The MLB did one very good thing. They created that Always Sunny crossover promo with Bryce Harper and Chase Utley. They set up Rob McElhenney throwing out the first pitch in a funny way, with him having to pick between Chase Utley and Bryce Harper.
It was a funny idea, and culminated in a funny way with him audibling at the last second to do a ceremonial first double play, so he could include both of them.
Too bad we never saw it. While it was happening they were just droning on about the game. I could tell it was happening because you heard the Always Sunny music behind Michael Kay. But they never cut to it, or even showed it in the broadcast. People at home had to watch it on Twitter.
Then we got into the actual broadcast and were treated to Kay mispronouncing names left and right. Joe Alvarez is not a Phillies pitcher. Nick Cast-I-Lanos does not play Right Field for the Phillies.
Also once again, there was very little actual fanfare for the game being in London. The only London-centric part of the broadcast was once again provided by the Phanatic. He delivered the crew tea dressed like a Grenadier. He then stood still for an entire segment behind them. It was a funny bit. But if it was not for the Phantic being the best mascot in Sports, there would be next to no London-centric content on either broadcast.
They also had the bright idea to bring Utley on as a guest when there was already 2 outs in the inning. So the one guest who could provide content for them was hardly on the broadcast.
MLB Dropped The Ball In London
Lots of other Phillies players were there. The Mets dropped the ball a bit, but the Phillies brought out tons of former players. The broadcasts just made no use of them. They could have had Ryan Howard, Cole Hamels, Shane Victroino. All would have made for great guests and could have promoted the event. But why would they do that? Kay would have probably pronounced their name wrong anyway.
I like the London Games. It’s cool when American Sports go overseas. Growing the game is important. But part of making that work is putting in the leg work. And in terms of the weekend, the MLB dropped the ball big time.
The teams, well at least the Phillies, did a great job. They put on a show on the field and made use of being in London with a lot of good content. It is the MLB that failed to make use of that opportunity.