SeatGeek To Becomes Philadelphia Union’s Official Provider

Starting in 2026, SeatGeek will take over ticket sales for the Philadelphia Union. This marks their ninth deal with a Major League Soccer team.

"At the Philadelphia Union, we're always looking for innovative ways to elevate the fan experience, and our partnership with SeatGeek does exactly that," said Charlie Slonaker, Chief Revenue Officer at Philadelphia Union, according to Business Wire.

At Subaru Park, the Unify system will handle tickets and fan needs. This tech tracks sales data while adding special touches for buyers.

The Rally app will guide visitors through game day. From parking spots to hot dog stands, fans won't miss a beat. Quick updates keep everyone in the loop as the action unfolds.

Want the VIP treatment? Seat Perks shows off the best spots in the house. Some lucky fans might even jump from standing room to premium seats during select matches.

"The organization was looking to push boundaries, and that kind of ambition is what we're built for," said Jeff Ianello, EVP of North American Sales at SeatGeek.

SeatGeek's influence keeps growing in their involvement with MLS teams, though Ticketmaster still leads with 18 partnerships. Austin FC, FC Cincinnati, Minnesota United, and St. Louis City SC are among SeatGeek's soccer clients.

Their reach stretches far past soccer fields. NFL stadiums, NBA arenas, and NHL rinks use their systems. Across the Atlantic, they've won over half the English Premier League. Twenty USL teams picked them too.

The Union's track record speaks for itself. They fought their way to the 2022 MLS Cup Final and made a strong run to the 2023 Eastern Conference semifinals. Since 2011, they've crashed the playoff party eight times. You can find their upcoming games on their official website.