GLENDALE, ARIZONA - JANUARY 28: In an aerial view of State Farm Stadium on January 28, 2023 in Glendale, Arizona. State Farm Stadium will host the NFL Super Bowl LVII on February 12. (Photo by Christian Petersen/Getty Images)

by John Kincade

Luckily you may have made the decision to mortgage a little of your financial future in order to attend the Super Bowl in Arizona. There are a few things you need to know, some are specific to this trip and some are relevant every year. I’ve been to 16 Super Bowls and there are some insider tips that should assist you.


If you are traveling to Arizona and do NOT yet have tickets I would advise you to not purchase tickets now. The worst time to purchase game tickets is Monday thru Wednesday right after the Super Bowl matchup is announced. That is when the secondary market tickets are the highest. I can assure you that the price of tickets will actually go down, especially in the last 48 hours. I know, it’s a poker game that many are not willing to play. The last 48 hours prior to kickoff is actually the best time to buy. The secondary market ticket holders do not want to get stuck holding tickets. They will look to move them more aggressively closer to kickoff. Bide your time and save a few dollars.


If you are looking to get in the hot restaurant in Phoenix or Scottsdale next week you are most likely already too late to grab a table. That might not be true, so get on your search for dinner spots now. If you are looking to eat at chain restaurants or smaller local spots you will find more availability. Get on to Open Table or make phone calls now. Later dinner times are usually more open. If you have a hotel reservation and they offer concierge service you can call them now to grab yourself a reservation.


Years ago they began selling day passes for the public to visit Radio Row. That is where we will be broadcasting from on Wednesday 2/8 through Friday 2/10. It sounds like a great idea, to be able to mix and mingle with the stars of sports and entertainment who are there being interviewed. It rarely materializes. They place the public behind blockades and you view everything from distance. The opportunity to grab a selfie or autograph is very rare. I believe it’s not worth your time or money.


Most of the big corporate or celebrity hosted parties sound amazing, but for the general public they don’t become the experience many expect. At the huge parties they are segregated into different levels of access. You may see a great celebrity guest list, but I assure you that they will be behind velvet ropes. You will maybe see them on a stage, introducing a musical act or interacting via a microphone. You won’t be sharing a personal conversation with the stars and the crowds can be stifling. If you are not into large gatherings, take a pass. Shaq’s Funhouse is a great event, but think of it as a concert with good food and drink. It’s wild, fun but crowded.


Feel free to reach out personally at John.Kincade@bbgi.com