Cooney’s Column: Patrick Mahomes Genius Doesnt Stop On The Field.

The National Football League has often been referred to as the No Fun League, with their stringent rules on toning down touchdown celebrations and the like.

But there is another rule that the NFL has in place that I, and probably many, didn’t know about, furthering belief that the league and fun just don’t go hand in hand.

Beer commercials and NFL games go as hand-in-hand as the Flyers and cluelessness. But as John Breech, of CBSports points out, in those advertisements, there are no football players present. Why? The NFL has a rule – believe it or not – that doesn’t allow player to endorse beer.

But you don’t become one of the best quarterbacks to ever lace them up without being able to call an audible every once in a while, and that’s precisely what Kansas City Chiefs quarterback Patrick Mahomes did. Mahomes, who has an affinity for Coors Lite, as he’s professed during celebrity golf matches, did a commercial for a flashlight. A Coors lite, with the beer emblem and everything, is what Mahomes pulled out of the fridge. Genius.

As for those flashlights, they sold out.